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Brand Manual

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The new brand of Eletrobras consolidates our transformation process, initiated in recent years. We add strength and energy for the new times, with the purpose of being a global company committed to the future of the planet.

Based on a clean matrix and differentiated in the world, we invest in innovative technologies and integrated management. On generating synergy, we multiply results. We are energy for the new times.

Our logotype represents a new energy. It conveys ‘Brazilianess’ and fluidity, as well as portraying the constant evolution of Eletrobras, always in movement. Blue represents the water, which is renewed and is transformed into energy. The two shades of green give the idea of the diversity of our environment.

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